Kinfill is the first sustainable Dutch homecare brand that offers cleaning products in concentrated form. Most other cleansers are 90% water and are packaged in single-use plastic packaging. Cleaning must not come at the cost of the planet. That is why the young Rotterdam entrepreneur Reda Jouahri started Kinfill, a homecare brand without packaged water, single-use plastic or added chemicals and palm oil. Instead, the products are vegan, free of animal testing and 100% biodegradable- safer for people and the enviroment. Kinfill packages its concentrated products in glass and cleverly designed cardboard boxes with a ZeroPackaging label, meaning emissions from the use of cardboard are compensated by planting real trees.